Privacy policy
Privacy Policy
Last Updated: 25 June 2026
Privacy Policy
Privacy Matters.
At FULLY AWARE. Ltd, we believe awareness should extend beyond what you wear.
We believe you should know what information is collected, why it's collected, and how it's used.
No hidden agendas.
No unnecessary data.
No selling your personal information.
This Privacy Policy explains how we collect, use and protect your information when you visit our website, place an order or contact us.
By using our website, you agree to the practices described below.
Who We Are
FULLY AWARE is an independent clothing brand based in the United Kingdom.
If you have any questions regarding this policy, you can contact us at:
Email: hello@fullyaware.co.uk
Information We Collect
Depending on how you interact with our website, we may collect:
Information you provide
Name
Email address
Telephone number (if provided)
Billing address
Delivery address
Order history
Messages you send us
Payment Information
Payments are securely processed through trusted third-party payment providers.
FULLY AWARE never stores your full debit or credit card details.
Information collected automatically
When you visit our website we may automatically collect:
IP address
Device information
Browser type
Country
Website activity
Pages viewed
Time spent on the website
Referring websites
This information helps us improve the website, understand how visitors use it and keep the site secure.
Why We Collect Your Information
We only collect information where we have a legitimate reason to do so.
This may include:
Processing your order
Shipping your products
Sending order confirmations
Customer support
Preventing fraud
Improving our website
Meeting our legal obligations
Sending marketing emails (only if you've chosen to receive them)
Print-On-Demand Fulfilment
Every FULLY AWARE product is made to order.
To produce and deliver your order, we share the information necessary to fulfil it with carefully selected partners, including:
Shopify
Printify
Printing partners
Payment providers
Delivery companies
Only the information required to complete your order is shared.
Cookies
Like most websites, we use cookies.
Cookies help us:
Remember your preferences
Improve website performance
Measure website traffic
Understand visitor behaviour
Improve your shopping experience
Some cookies are essential for the website to function correctly.
Others help us improve the experience or measure advertising performance.
You can control cookies through your browser settings at any time.
Marketing
If you've subscribed to our newsletter, we may occasionally send:
Product launches
Collection releases
Brand updates
Exclusive offers
You can unsubscribe at any time by clicking the unsubscribe link in any email.
We won't spam you.
Your Rights
Depending on where you live, you may have legal rights regarding your personal information.
These may include the right to:
Access your information
Correct inaccurate information
Delete your information
Restrict processing
Object to certain processing
Withdraw consent
Request a copy of your information
Lodge a complaint with your local data protection authority
To exercise any of these rights, simply contact us at:
We may ask you to verify your identity before responding.
International Visitors
Our business operates from the United Kingdom.
Your information may be processed in the UK, the European Economic Area, the United States or other countries where our trusted service providers operate.
Where personal data is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including contractual protections where required by law.
Data Security
We take appropriate technical and organisational measures to protect your personal information.
However, no internet transmission or electronic storage system can ever be guaranteed to be completely secure.
If you believe your information has been compromised, please contact us immediately.
How Long We Keep Your Information
We only keep personal information for as long as necessary to:
Complete your order
Meet legal and accounting obligations
Resolve disputes
Protect our business
Comply with applicable laws
When information is no longer required, it is securely deleted or anonymised where appropriate.
Children's Privacy
FULLY AWARE is intended for adults.
We do not knowingly collect personal information from anyone under the age of 16.
If you believe a child has provided us with personal information, please contact us and we'll remove it promptly.
Third-Party Services
Our website may contain links to third-party websites.
Once you leave FULLY AWARE, we are not responsible for how those websites collect or use your information.
We encourage you to read their privacy policies before providing any personal information.
Changes To This Policy
We may update this Privacy Policy from time to time.
When significant changes are made, we'll update the date at the top of this page.
Your continued use of our website after those changes means you accept the updated policy.
Contact
If you have any questions about this Privacy Policy or how we handle your information, please contact us.
FULLY AWARE. Ltd